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New Kiehl’s Personals range includes gender-neutral ingrown hair treatment and full body deodorant.
Kiehl’s Since 1851 is venturing into the intimate care market with the launch of Kiehl’s Personals. Ingrown Hair & Tone Corrective Intimate Drops Tapping into the $45 billion global intimate care market and embracing Gen Z’s openness about sexual wellness, Kiehl’s Personals will be introduced by Ilana Glazer in the brand’s latest campaign video, “Who Wants to Be a Million-Hair?” According to Kiehl’s, 66% of women-identifying and 47% of male-identifying Gen Z consumers in the US...
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